Television is one of the most engaging forms of media in the world. While the ways in which TV is watched have changed somewhat, there's no doubt that people like to tune in and see their favorite programs. With that said, I think that it's important to go over a new tool implemented by Twitter: TV Timelines. It's an interesting concept and it's one that should grab the attention of social media agencies across the board.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
According to an article on Mashable, it seems like a good portion of people enjoy TV more when there's some kind of social media set in place. In fact, a Nielson study illustrated that 15% of viewers take part in this activity, as those adults tend to watch 5 hours of TV, or more, each and every day. What social media does is allow people to discuss what they are watching, engage in conversation with others about certain shows, and create bonds as a result.
This is where the concept of Twitter's TV Timelines can come into effect, which is more of a mobile experience than anything else. The way that it works is if you tweet out with a specific hashtag, related to a particular show, you will be given an invitation to try out TV Timelines. What this service will do is trim the proverbial fat, allowing you to get immediate news on certain shows. Everything will be displayed in streamlined fashion, which makes matters that much easier.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
TV Timelines, in my view, will be made or broken based on how much effort Twitter puts into it. By the looks of things, it has the potential to become a favorite tool amongst those who are not only social media savvy but enthusiastic about their favorite television shows. Wouldn't it be nice to have a feed featuring only relevant news an tweets about the programs they enjoy? This is what TV Timelines strives to do, on paper, and its execution will undoubtedly be observed for some time to come.
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