Monday, December 30, 2013

Every Internet Marketer Should Read These Books

By Dylan Robertson


When you spend nearly all of your time functioning and socializing online and using your computer to conduct most of your daily activities it is easy to forget that there is a whole world out there that is not online but is waiting to help you with your venture. Most of us, when we need to find advice on how to be better at Internet Marketing, will look for suggestions in forums and with e-books and completely forget that there are actual physical traditional books that we can also turn to for guidance. In this article we will take a look at a few of the "traditional" books that every Internet Marketer needs to read.

Learn your blueprint for success on Setting Goals


Shama Kabani and Chris Brogan have constructed a book named The Zen of Social Media Marketing and, as this article is being prepared, it is one of the most popular books available on Amazon.com. This book pledges to assist readers find a good approach to social media marketing that will not stress them out. Chris Brogan, a major name in Multi Level Marketing and promoting both on and off the internet, wrote the forward for this book.



When you buy this book you also get access to the webs edition so, if you want to-you can literally take the book with you anywhere you go both in traditional form and new media form. David Meerman's book The New Rules of Marketing and PR is likewise very highly ranked. This book aspires to teach people how to make the most effective use out of all of the traditional IM marketing and promotional tools (social media, press releases, blogs, etc).

David's book shows readers the right way to use every one of these different promotional tools into one campaign that will help you get to your goals. The people who get this book believe that everything in it is easy to understand and access. Content Rules by Anne Handley, during the time of this article's writing, has a solid five star rating on Amazon.com.

We all know that content is the true secret to our sales achievements and this book will show you how to make content that can get your visitors excited instead of just annoying them. She discusses how to create every type of content from a simple quick blog post to a script for a podcast or YouTube video and everything in between. If you have been fumbling with your attempts to make your own content and have become seriously tired of attempting to work your way through all of the different advice you're getting in the forums, this is a book that will help you figure out who you can and cannot trust.

Today we frequently forget that there is real information both offline as well as on the web. The Internet Marketing world moves so swiftly that we think that forums and websites are the only way to get up to the minute information and help. The point is that while the trends and fads adjust every single minute, the root of what works stays the same. These books will let you get back to what truly works so that you can truly build a profit for yourself. Do not just ignore standard teachings, there is certainly a reason they still exist.




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