Tuesday, March 29, 2016

Why The Name Gucci Speaks For Itself

By Gary Reed


They say life is too short for a bad outfit. That may be true, although superficial. Then again, reality wise, all people are superficial, at one point in their lives or another. It is quite acceptable that the rich and famous leads fashion trends and the fashion industry is always evolving with something new.

It is sometimes a contradiction. In a good way it is both basic and luxurious. Simple and outrageous. Most of the time, it is a healthy dose of all of them put together, when you think about it. Just as much as how Gucci is all about these things too, while maintaining its high end quality among its now growing contemporaries.

Nevertheless it is well loved, and has always remained so, for many decades. This is often attributed to the fact that its designs are so timeless while innovative, that the famous handbags can be kept for years and passed as a family heirloom. Coming from a store specializing in leather goods, the company has come a long way.

People have a passion for them, not just because of the name. This is usually solidified by the aesthetics, excellent quality and of course, its worldwide known legacy. Their handbags for example, has been famous globally as the standard and a basic in any wardrobe of women.

This is because women naturally invest a good deal of money in bags, believing that it could be more practical. Clothes are expensive as well but they do not necessarily stay to be in style. The brand has a nice history behind it, and with good reason. This was launched in 1921 by a man who worked first as an elevator attendant.

Later on, after being in contact with first rate hotel clients the likes of Marilyn Monroe and Frank Sinatra, he was inspired to create a line of business specializing in luggage. This he brought and sold to his home country in Italy. He approached horsemen with his bags designed to attach on saddles.

After being able to take advantage of hiring artisans, he gradually went on to crating luxury bags. In no time, it became a label that enjoyed massive success. The elite came to Florence, meeting on to look for his in demand shoes, which was equestrian inspired.

In the 1930s, he made a breakthrough in the industry by designing loafer shoes with gilded snaffle. These had been iconic too, earning a place in a famous museum in New York, and the only one there is. The company was compromised in the early 90s when it appeared as losing its real identity.

To save it from completely going down, they hired American designer Tom Ford as art director. He was able to turn it all around, thereby remaining in the position until 2005. He is still widely credited for what he did to get the company back on its feet. Reputation still counts for much, and the brand shows that it really matters, by not taking it for granted and making the legacy live on.




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